The Spring 2012 apparel include simple patterns and designs. The shoes are mostly platforms but also include wedges, flats, and sandals along with some boot selections.
Simpson’s clothing brand has constantly been expanding thanks to her idea of not making the focus all about her.
“When it comes to other celebrity brands, I think a lot of people do a great job, but it can’t be all about them,”said Simpson.
Fashion designer John Varvatos commented on Jessica Simpson’s success.
“Jessica is a celebrity, but I think she connects with women in America,” said Varvatos.
Simpson’s way of showing off her collection is not by what most celebrities do which is making the product all about them. Instead, she shows who she is as a person and relates her personality into her collection without a logo design imprinted on clothing items like most celebrities.
This fall, Jessica Simpson is also planning on launching off her sportswear line.”This new sportswear line reflects my evolving style, which combines comfort, femininity and flirty fun.” Said Simpson.
Jessica Simpson has definitely proved that she’s not just another celebrity. Starting off with just shoe designs, she has managed to gradually add on to her collection. Simpson has done a great job of not making the apparel all about her. She makes sure to connect to every kind of woman by providing simple and fun items in her collection.