Kohls has signed with Narciso Rodriguez for the company’s first high-end partnership. Narciso Rodriguez is going to be the first of many designers to participate in Kohl’s new “Design Nation” program. The program prings expensive labels to the fast fashion market. In addition, Kohl’s is taking each designer to a city of their choice to get first hand inspiration. Narciso Rodrigues selected Istanbul and spect four days in the city visiting museums and shopping.
Narciso Rodriguez said “It was a really interesting idea to travel somewhere you had never been to before, and get your inspiration from a place that wouldn’t normally be in your comfort zone, bring that back and turn it into a collection,”in regards to his vacation. “I was completely inspired by the people, the city and all the different cultures.”
After the four day travel, the Istanbul collection is a twist of his typical aesthetic and very affordable. The pieces are beautiful with bold color blocking and the price ranges from $30.00 to $150.00. The new “Design Nation” Kohl’s program is going to bring a new fresh take to the collaboration market. Design Nation will bring dedicated shoppers with fresh styles without a large price tag.