Style, Fashion, and Beauty

H&M’s Sizzle Hot Chic Trendsetter Magazine

The latest campaign for H&M’s Summer 2012 magazine was shot by the famous and extremely talented Camilla Akrans. The hot, bright blonde model shown in summery pieces styled by Clare Richardsonin is Edita Vilkeviciute. The mind behind the beautiful, messy, sixties hairstyle is Ali Pirzadeh and the eye-catching make-up was created by Ignacio Alonso, who definitely knows how to create the most perfect lip pout.

H&M has really created a very southern, summery, modern retro twist for their Summer 2012 magazine. Our favorite photographs by Camilla are the two photographs of Edita pictured above. We love the yellow swimsuit, white sunglasses, pouted lips, messy bright hair and lollypop look- it reminds us a lot of a modern Marilyn Monroe image. But possibly our favorite photograph out of the whole photo shoot is the image of Edita in a red off-the-shoulder top wearing a bodycon white and black print skirt. The umbrella, palm leaves and boardwalk background create the image and really accentuate the outfit. What is your favorite photograph or outfit from H&M’s Summer 2012 Magazine photo shoot?