When thinking of the “happiest place on earth,” many children and adults alike think of none other than Walt Disney World. But here in New York, many beg to differ and consider Barneys to be the happiest place on earth. So, in the spirit of the holidays, and some little creative magic, the two were combined.
Disney and Barneys have come together this holiday season for their “Electric Holiday” campaign, not missing any opportunity to advertise. The campaign has cartoon ads and gorgeous window displays, which were unveiled Wednesday evening in New York. The campaign features an animated short, which follows Minnie Mouse around on a shopping daydream where she purchases a Lanvin dress, travels to Paris and meets VIPs like Steven Meisel and Carine Roitfeld. Needless to say, Minnie Mouse has got some high-class taste.
This Disney-Barneys partnership was announced in August, and many had expectations as high as Cinderella’s castle. The campaign was recently criticized because of WWD running an image in late October of Minnie Mouse and Daisy Duck who were stretched out and bone-thin, causing many to think the Barneys partnership would be similar.
“We are saddened that activists have repeatedly tried to distort a lighthearted holiday project in order to draw media attention to themselves,” said a joint statement Disney and Barneys released.
But Wednesday night, all eyes were on the New York flagship store. The Barneys windows, unveiled today, draw in adults to the allure of Disney, showing dreams can come true on a silver platter. With the “Electric Holiday” campaign, Disney lovers don’t need to travel to Orlando to experience a little magic — and fashion lovers don’t need to travel to Paris to indulge in fashion week.
“We thought, ‘A huge force in fashion and a huge force in animation. What better than for these two companies to get together and do something for the holidays?’” Luis Fernandez, senior vice president of creative for Disney Consumer Products, told WWD.