Already the face of Marc Jacobs Beauty since September of last year, the brand recently announced teenage model Kaia Gerber as the newest face of one of the label’s most popular fragrances, Marc Jacobs Daisy.
“I’m thrilled to be the face of Daisy Marc Jacobs- the campaign is playful and light-spirited and that is exactly the way I am. This is my first global fragrance campaign, and I am honored it is with Marc Jacobs, an iconic brand I have known and loved for so many years,” Kaia Gerber said in a statement about the campaign.
Celebrating it’s 10 year anniversary on the market, this latest Marc Jacobs Daisy campaign, photographed by Alasdair McClellan, will span across all medias, including print, television, and digital. Marketed in true Daisy fashion, the campaign features Sofia Mechetner and Dilia Martins alongside Gerber in white lace dresses and enjoying the spring sun in a daisy covered meadow (with oversized fragrances, naturally).
Here’s a look at the latest #MJDaisy #DaisyTime campaign:
learn more about the campaign on marcjacobs.com
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