Kate Spade has always been known as a fun brand with a lot of bright colors and happy designs. For the spring/summer 2012 line, Kate Spade stepped the fun up a couple of notches with a quirky campaign video. Kate Spade’s Musical Chairs video is by far one of our favorite campaign videos of all time. In the one minute video, a group of brightly dressed models play musical chairs, with even brighter chairs. It’s also filled with some eye-catching black and white graphic prints, and paired with those shots of bright color in hot pinks, fluorescent orange, and yellow.
Maybe the real reason we love this campaign so much is because it’s styled by celebrity stylist, Brad Goreski. Goreski has expertly styled the ladies in this shoot, not only making the pieces themselves look great, but making us all want to be in the playful video. Kate Spade channeled the spirits of their favorite girl bands, such as Blondie and the Supremes to bring a bit of rock n’ roll to their collection. The spring/summer 2012 collection also features tees and handbags with cheeky expressions, such as a tee shirt exclaiming, ‘Shirt The Rules.’ Australian Artist, Florence Broadhurst, designed the bright backgrounds in the video, the bold graphic floral prints that decorate the walls, floors, bed spread, shoes and dresses.
Check out the playful “Musical Chairs” Video:























