The actress, singer and American Idol’s newest judge, Jennifer Lopez is now the star of Spanish jewelry brand Tous’ lastest campaign. In the campaign’s shots, released today, Lopez sports the jewelry in sexy styles from around the globe.
Australian singer Kylie Minogue was a previous spokesperson for the jewelry line. The brand has more than 400 stores worldwide including one in New York, with presence in more than 45 countries. There latest campaign focuses on the international nature of the brand.
Lopez rocks bold colors in the shoot, wearing simplistic but beautiful silk clothing representing a variety of ethnicities and sporting gorgeous jewels, including the brands signature bear charms, which the singer joked about.
“This is my favorite bear. You know, all girls love diamonds,” said Lopez.
The 90-year old jewel company announced that Lopez would
be the brand latest spokesperson last month. The shots for the campaign were taken by photographer Ellen Von Unwerth. According to brand president, Lopez was chosen because of her genuine nature and natural charisma.
“We are absolutely delighted to have the iconic Jennifer Lopez be the face of TOUS’ Spring campaign,” said Rosa Tous, the designer of the brand. “Jennifer is not just an amazingly beautiful woman, but also a talented actress, musician and dancer sharing with us strong family values as we are a family-owned business. We are confident that Jennifer Lopez will be a great spokesperson as she is genuine and endlessly charismatic; a great illustration of our brand.
By: Katherine Kehoe
